Twitter Analytics not only measures your Twitter reach but helps you boost it. Explore in depth tweet activity and Twitter cards. Learn your followers’ interests and demographics. Study the use of drive clicks, app installs and retweets. This tool is most useful on a desktop, but the mobile app allows for a quick analysis of your tweet engagement as well. Journalists could use this to find which of their tweets get the most buzz, a possible guide to more popular content. They could also use the Events tab to comment on specific happenings. — Nisa Ayral
Exploring the future of journalism