Google Trends Interpretations

☀☀☀☀☀ The data visualization features of Google Trends make it easy to see the popularity of word or phrase searches over time. Users get clear, simple graphs. Journalists could use the tool to gauge the level of interest in topics that are in the news. The “forecast” feature predicts the trend of the search term in the future—something that a journalist might care about if they are thinking about future stories, or the lifespan of their current story. With trends, you can see how phrases such as “climate change” have risen and others, such as “global warming,” have fallen. It only takes about 10 minutes to learn. — Alexis Berdine

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