Google Trends

☀☀☀☀☀ Google Trends is a pathway to interesting facts. The tool allows the user to explore topics that are being widely searched for by Google users. For the 2016 World Series, the tool shows popular stories, a moving graph showing searches over time, the most looked-for players and most-asked questions. Journalists can use this information as data elements to show popular reactions to current events in real time. You can see interest spike during a dramatic game. This is an easy-to-use tool with lots of readable information. – Kelsey Hess

☀☀☀Google Trends is “beyond Twitter” as it allows you to view, compare, and refine information people are searching for in both real-time and past years within the same site. This tutorial helped to demystify how as a journalist you can use Trends in a more customizable fashion. The slides helped to show you how to compare trends, groups of terms, language, and location, in about five minutes. Major Bug: The instructional example in step 2 asks you to enter a search term that comes up completely blank and restricts you from practicing the example. — Jamee Lind

☀☀☀☀ Google Trends can tell you not just what people are searching for online, but when they are searching for it, and where they are from. Tutorials on the Google News Lab offer detailed explanations on how to use the tool. The option to refine a trend search by region, city, and metro area make it great for journalists looking to find out more about the interests of local audiences. In addition, this tool can be incorporated into stories to show how events are affecting people in real time. It shouldn’t take more than a half hour to learn to use this tool well. — Carly Henry