Google Alerts

☀☀☀☀☀ Need to keep up on specific news, events, people, or anything new appearing on the internet? Google Alerts will keep you in the loop. Just type in whatever you are looking for, and the tool will send you search results as often as you would like, directly to your email or Google Now. It can be used to monitor your brand, or even keep an eye on your competitors. Journalists can stay up-to-date on topics they are reporting on. This web-monitoring tool is free, and you can set up as many alerts on topics tailored perfectly for you. — Bryan Young

☀☀☀☀☀ Google Alerts took me less than two minutes to customize. All you have to do is type in keywords you want to follow. Journalists can use it to stay up to date on whatever people, places or things they are covering. My favorite part was choosing media type. You can specifically ask for video or blogs or web and it will filter all the news down to that media. You can set your region, how often you wish to get alerts and where they should be delivered. It was SUPER simple. In fact, the first alert it gave me was an online article that I instantly read; it was relevant to my topic of interest and just posted that morning. I would never have found this article because it was posted on a website I never visit. — Gregory Walsh