U.S.-Mexico border

The Cronkite School’s crowdfunding experiment: lessons learned

Journalism schools rarely use crowdfunding to raise money, but last year the Cronkite School decided to try.  The school met its goal of raising $25,000.  Together with support from Univision, the Dallas Morning News, and a matching donation, the money funded an innovative border poll involving more than 20 students from Cronkite News and the Cronkite School’s Public Insight Network.  Among the lessons learned: as a fundraising tool, email still matters. Thanks to a grant from the Institute for Nonprofit News, you can see a full report here.

Photo: the U.S.-Mexico border, by Courtney Pedroza.