Facebook Instant Articles

☀☀☀ As of April 12, 2016, Facebook Instant Articles were available to all publishers. Unfortunately, it’s not so “instant” to get your article up and published. You must get your content approved by the Instant Article Team, which takes 24-48 hours. The wait may be worth it for content that loads 10x faster than normal. Reports suggest users open Instant Articles 20% more frequently. Facebook is working with platforms (like WordPress) to speed up the process. Visual content shows well in the Instant Article feature. One major media outlet taking advantage of this feature is National Geographic. They produced an in-depth content piece on bees, where readers could read, listen, and discover visual content in new ways like moving a phone side to side to view a full image in detail, while having a caption read to them by the photographer. — Melissa Szenda

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