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Google Consumer Surveys

☀☀☀ Google Surveys helps businesses reach their customers. Surveys features customizable survey questions that can filter by gender, age and geographic location. In a pay-as-you-go system, Surveys starts at roughly 10-30 cents per completed response. Making questions on Surveys is easy once started but navigating the online overview is confusing. I was unable to find a way to publish results, which journalists doing opinion polls would want. Google Surveys is not available as an app but the tool is mobile friendly. — Olivia Davila

☀☀☀☀☀ Google News Lab brings you Google Surveys — a tool to create surveys from valid samples. Google identifies the survey group based on search history, social media demographics and screening questions. You decide what (brief) questions to ask the group. The results come in about a week. They’re displayed as graphs, charts and tables in an interactive interface. The findings can be shared on social media or exported as raw data. This helpful tool is a quick do-it-yourself survey machine for journalists. In one measure of 2012 presidential polling, Nate Silver rated these surveys second out of dozens of contenders. The only downside: its cost. The bill is 10 cents to $3.50 for each person who answers. But if the estimated bill is too much, you can just hit cancel. — Kate Peifer